The masses are seen to appreciate Ripple’s efforts especially in times of need. The philanthropic activity by Ripple to enhance XRP might be to their benefits but largely to the starved and deprived too!
The fund raiser is on occurrence of Madonna’s 60th birthday which is on August 16th.
The funds will be towards the Rising Malawi foundation, which is owned by Madonna and screenwriter Michael Berg. Ripple was introduced by investors at Sound Ventures which is a tech investment fund founded by popular actor Ashton Kutcher and Guy Oseary.
Ashton Kutcher already used Ripple’s technology to donate $4 million to famous TV host Ellen De Generes’s charity back in May.
The campaign of Madonna’s is to run for a month from July 30th to August 31 and with only eight days into the campaign already $199,462 has been raised. Ripple has announced another great move which is matching an equivalent number of XRP to the amount that is raised. So this means that the donation will be double of what will be raised in the campaign.
The Rising Malawi Foundation has helped more than 10,000 children in not only food, but healthcare and education. Malawi as of now is one of the most poor nations with 50% of its population living below poverty. Thus such a move by Ripple is a lovely gesture towards the African nation that is being neglected by the world.
Eric van Miltenburg, senior vice president of business operations, said, “We’re honored to be a part of Raising Malawi’s amazing work with some of the world’s most underserved children and are grateful to our investors at Sound Ventures for making the introduction to us and this important cause.”
Madonna also spoke about the charity, “Every dollar raised will go directly to meals, schools, uniforms and healthcare. I want to come together with my friends, fans and supporters to change the lives of Malawian children and let them know they are nurtured, protected and loved.”